Yanmar Announces 100 Year Anniversary Logo
6/1/2011
May 27, 2011
Yanmar Co., Ltd.
In 2012, it will be 100 years since Yanmar first began operations. On this
occasion, we have decided to commemorate the event with a special logotype for
use not just in Japan, but around the world, to raise awareness that we’ve
reached this milestone.
Recalling a century of history, this dynamic
logotype was designed in concert with our brand statement: “Solutioneering
Together”, to evoke another 100 years of working together in a lasting
relationship with our customers. The “100” represents not only the 100 years
it’s taken us to get here, but the next 100 years as well. The logotype is in
red, Yanmar’s corporate color, to show that we will boldly continue to grow and
progress with our customers over the next century and beyond.